Unlike sending updates and campaigns to a large group of subscribers all at once, an automated email series is set up once and only sent to a particular individual when they reach a specific trigger.
For example, when a new subscriber enters your list, you'd like to send them an email.
Based on the trigger — signup — you can send an automatic email or a series of emails.
This email will welcome them to your company and show them how to get started with your product or services, offer a free gift for signing up and etc.
You can set up the email once and then as more people continue to meet the trigger you specified, the messages will continue to be sent to them automatically.
Email Automation works on a specific trigger you are only limited by your creativity and business needs.
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