A branded tracking domain gives your email recipients a more trustworthy feeling.
Smart Internet users hover over links before clicking them, searching for a domain they know (your company's domain). For deliverability purposes, setting up a branded monitoring domain separates your credibility.
People who receive your email will only see the tracking domain if they hover/click on any of your monitored links or the unsubscribe connection.
In your outreach emails, add a custom monitoring domain that improves the branding of your connections, which improves click-through rates and protects you from spammer credibility issues.
On Your Dashboard, Go To Settings -> Tracking Domains
Simply click Create Domain
And click in your domain name and proceed with DNS verification.
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