Email marketing is one of the most successful marketing platforms.
Email inboxes are considered personal channels.
As a result, most countries have strict regulations on which email addresses you are allowed to use in your marketing list.
Sending an email to Opt-in contacts is always recommended because Opt-in contacts are proven to provide the best result!
Most of the Non-Opt-In contact emails will bounce or end up in the spam box.
If your email generates a lot of spam complaints and you don't have evidence that the recipient needs to receive emails from you, you'll be blacklisted by us and you won’t be able to send email again from Floppy Email.
Opt-In contacts are
- Subscribers who filled out a subscription form on your website.
- Customers who submitted a form on my website and checked the box that said "please add me to your email list."
- Made this request within the last two years
- Customers who have agreed to receive updates about your business.
- People who expressly requested to receive your email campaigns while visiting your booth at an event or tradeshow.
Non-Opt-In contacts are
- Lists obtained from business cards at trade shows and specifically didn’t ask to receive your email campaigns
- Customers who have purchased products or services from you and didn’t give you permission to use their email
- Using publicly visible email address from website or any social media account
- Contacts in your email address book
- Purchased or rented lists
- People who opted in to receive emails about a different brand or subject matter